Globalization and Sport

Through the Twentieth century, sports took by using an increasingly international flavor; besides the world championships for individual sports, like soccer's World Cup, large-scale international meets, like the Pan-American games as well as the Commonwealth games, were inaugurated. Sports have correspondingly become increasingly politicized, as shown inside the boycott from the 1980 Moscow games by Western nations and the retaliatory boycott from the 1984 Los Angeles games by Soviet-bloc nations, an exchange a result of Soviet actions in Afghanistan.

Politics proportional with economic issues, influence the course of action one country might choose against another and affect sports since they are a vital part of a nation's role in the global scene. Individual countries through the recent past have boycotted sport events or used them for propaganda reasons and so, imposed their political opinions affecting the worldwide scene. Because of the worlds' fascination with sport, the power to influence the general public becomes a huge issue and has been the reason for many 'country-battles' recently. Concurrently, the commercialism that accompanied spectator sports gradually engulfed both amateur and professional sports. From the late 20th century, the televising of athletic events had made sports big business. Alternatively, expanding public anxiety about personal physical health led to mass participation, certainly not competitive, in sports like running, hiking, cycling, fighting techinques, and gymnastics. Athletic activity by women expanded, especially after political action inside the 1960s and 1970s opened doors to many kinds of competition and an increased share of public funding for sports.

Economic integration and free trade have but will, continue to affect the sports and fitness industry down the road. Countries use sports either to impose their economic control of others, in order to elevate their current role. As a result of sport's great costs, counties' governments engage themselves in promoting and supporting these economic needs by authorising special public monetary programs or by seeking private financing. Corporate sponsorships are today possible, as companies spend about $6 billion annually sponsoring activities including the Olympic Games to the World Cup. The buzz of sponsored events is a result of several reasons. They boost the reputation and image of the sponsor, they supply a focal point for marketing efforts and purchases campaigns, and they generate publicity and attention. More cost-effective than advertising, sponsorships include prestige and at times target an international audience. Broadcasting rights, ticket sales, merchandising, and sponsorships, would be the main reasons of sport's unique role in the country's strategy.

Living today inside the information age, with amazing revolutions in technology and communication, sport experts feel that sport is greatly influenced by what of person nations, in addition to through the international trends that influence the entire world economy. Moreover, as a spectacle, sport athletes have become professionals that through them their country's culture is promoted in addition to their achievements contribute to the nation's fame. Thus, the activity and fitness industries, within our Global Society, have grown to be lately a concern of great concern. Studies worldwide provide valuable details about the political, geographical, economic, cultural, social, aesthetic and historical facets of sports which is firmly considered that they are going to continue 'shaping' each other in the years into the future.